This formula of success is really all about your approach to business.
A while back, when I first became interested in building a business online, I came up with an equation of success. It was fun to come up with it, and does give you a good idea of what to concentrate on in your day to day business.
This is not a get rich quick idea, and its not straight out of a motivational self help book either. I wrote it on the back of a post-it note whilst I was messing around in the lounge.
Ok people, is this the formula of success for your online business?
Creativity + Understanding + Direction + Determination + Communication + Integrity
=
Sucess Online
In this posting I’m going to look at the first 3 variables – creativity, understanding and direction. The last 3 will be in part 2.
CREATIVITY:
In the online business, it pays to be original. The more ideas you have the more deals you make, the more products you produce and the more successful you’ll be! Yes ok that’s obvious, but the point is that you can develop and cultivate your ability to be creative. If you look at your greatest online achievements so far, you’ll be able to trace them back to a good idea that you had.
How can you stand out from the plethora of other online marketers? How will you create products? How are you going to add great value to those products? How can you make your articles more interesting? What’s needed in your niche and how can you fill it? What problems exist and can they be answered? All these questions need your creativity to answer them.
I have found that a great way to be creative is to read up on the subject you’re researching and jot down your ideas as they come up. Try to add to what the author has done. Here’s a good idea that I came across at the warrior forum – take the bullet points from products your interested in, and then actually answer them and add a bit of value at the same time!
When you get an idea and jot it down, also write down how you got to that idea. Next time you need ideas, follow the same process. For instance, I have found that I will often come up with good ideas from having imaginary arguments with people. I also find that if I tell myself I am brilliant I will come up with more ideas. Try this. Look yourself in the mirror in the morning and tell yourself you’re brilliant. You may feel silly, but just do it for a month or so and look at the effects.
UNDERSTANDING
You’re online business can be compared in many ways to a game of chess. In order to come up with a competitive strategy you need to know the rules of the game and the capabilities of the different pieces. Similarly, you need to know the different aspects of your business and what these different parts are capable of. For example, CPA, affiliate marketing, product creation, website creation, email marketing etc are all different aspects of the business. Actual websites, autoresponders, mailing lists are the pieces of your business.
The rules of the game are really the rules that govern people. For instance one rule could be to gain your customers trust. To do this you need to give them value, not spam them, not waste their money and generally treat them with respect. Use your “pieces” to obey the “people rules” of business.
What are the different aspects and pieces of your business at the moment? On the internet, the more you know about the different aspects of marketing, and the more you know about the rules of people (sales copy, negotiation, building relationships etc) then the better placed you are to come up with good ideas and strategies. So come up with a plan to systematically attack and learn about the various areas of making money online.
DIRECTION:
You gotta have a plan, Stan! You could have the creative power of a Genie, and the understanding of Buddha, but if you don’t know where you want to get to it’s just going to fizzle out into many different outlets. Now I’m going to say something here that is not mentioned in many success / motivational books. Some people hate having a plan. They rebel against it. They just do not like structure in one way or another.
Perhaps their childhood was too rigid and left them with a bitter taste. A way out of this is to make sure you really like your plan. Enjoy the process, make the end result something that really gets you going. Have you ever heard of Steve Pavlina? A remarkable blog. I read an article there once about discovering your true purpose. He waxes philosophical for a bit, then gives you the nugget. It’s basically this: Empty your mind, ask yourself what your true purpose is, concentrate and write down as many answers as you can until you get to an answer that makes you cry (with joy, obviously!). That’s your true purpose. The moral of the story is make sure you enjoy what you’re doing! Otherwise, what’s the flipping point?
See you next time for part 2 of “the formula of success – making money online”
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